There is no denying the fact that the telecom industry is evolving at a rapid rate. The influx of newer services is happening quickly, and with it, the competition is growing manifold. To address the challenge posed by the competition, telcos have changed their approach from product-centric to customer-centric. In the present state of the telecom industry, customers hold all the power when it comes to making a brand or destroying it completely. This is the main reason why; it is essential to invest in a telecom billing software solution that helps you launch innovative services that can evoke interest in customers. Continue reading
In recent times, telecom billing has emerged as an important tool for garnering customers’ trust. With accurate and transparent telecom billing software solutions, it becomes a whole lot easier to convey to customers that you actually care about them. Also, with the rise of convergent and agile billing solutions, customer services processes have improved considerably. However, one of the biggest challenges in telecom billing in recent times has been managing the billing tasks for OTT (Over the Top) services. Continue reading
Being a telecom professional, I have been questioned many times about the trustworthiness of telecom billing. Whenever my friends or relatives get a bill that they think is too high, they call me up and tell me how they hardly ever use their phone and only make short calls. It’s another matter that these calls are frequent, last for over an hour sometimes and I am the one who is striving to end them. Alas, the customer is always right!
It is often hard to satisfy customers, especially in the current state of affairs, when the telecom market is probably at its competitive apotheosis. All good logics stop being useful when there is a cheaper service available that promises better quality calls and higher data rates. So, should we truly consider that the customer is always right or believe in the telecom billing software solutions employed by us and stand up for what is right? I agree with the latter and it is all because of the trust I have in the telecom OSS solutions that we use today. Continue reading